Fitbit's Actual Secret to Success

It's economics

Would you become an insomniac to get a few extra steps in for your day? One Yale professor did.

The story seems ridiculous, but after this last month, I get it.

I read the story in Nir Eyal’s book Indistractable, but you can listen to it on YouTube. The professor was using an app called Striiv. You might be familiar with it, but this story was the first I…