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I was hoping you'd bring it all back together at the end by talking about how steps being worth 3x the points means that people are willing to pay a higher marginal cost (lost sleep) because MB increased! We need more S/D graphs in our lives.

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Yeah, I was going to do another bit on time-inconsistent preferences. At the beginning of my day, I determine that I want X steps. But then when it comes time to take those steps in the afternoon, I decide I don't want to do them anymore because my current MB/MC curves have changed. Then talk about how the app can realign our short-term preferences with long-term. But I ran out of time (as I'll probably explain in next week's newsletter).

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Sounds like a future YouTube video: Fitbit has Nothing on Economics!

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